It wasn't only the way he spoke or what he said that betokened an inner crisis for George W Bush, it was the befuddlement that dulled his eyes. Everything he held dear was falling apart. The most powerful man in the world was telling his people to limit the use of their cars. Even as he mouthed the words, Bush looked like he wanted to eat them.
At Brazil's environmental summit in '92, his father had famously issued a stern warning to Earth: "The American way of life is not negotiable", and now the White House was waving the white flag.
It was not the option he favoured. You can imagine the scenes at the Oval Office, the President in a flight suit pounding the table: "Let’s declare a war on the weather!"
Who dared to tell him? "You already have!" From his first days as President, Bush and his friends at Big Oil had doctored the data on Global Warming, cut funds for climate mitigation and bribed journalists to fling mud at environmentalists. So successful was this strategy, that it was adapted to pump up support for the conquest of Iraq – spread lies, embed the media, fling mud. Securing the oil was part of the plan.