It is seen as arrogant and determined to remain the sheriff of the world wide web, regardless of whatever the rest of the world may think.
It has even lost the support of the European Union. It stands alone as the divisive battle over who runs the internet heads for a showdown at a key UN summit in Tunisia next month.
The stakes are high, with the European Commissioner responsible for the net, Viviane Reding, warning of a potential web meltdown.